Hobs Studio 3D print the Property Marketing Awards
A bakery-inspired marketing suite earned top honours at last night’s Property Marketing Awards, held at BAFTA, on Piccadilly, W1.
Leeds-based development company Citu won over judges for its unusual campaign at Little Kelham, Sheffield.
The awards, run by the Worshipful Company of Chartered Surveyors in partnership with Estates Gazette, were hosted by TV presenter Katie Derham.
They aim to recognise creativity, innovation and the success of marketing campaigns in the property business.
In a hotly contested category, Citu’s Little Kelham scheme won Best Marketing Campaign for Residential New Build, as well as the PMA 2014 Grand Prix. The judges said Citu’s innovation “demonstrated real value from marketing and was a memorable campaign which genuinely engaged with the community”.
Slough emerged as a surprise theme during the ceremony, with J2 agency winning Best Marketing Campaign: Industrial and Logistics for its unique concept – SEGRO’s Virtual Agents’ Breakfast; and Siren Design taking the stage for Best Marketing Campaign: Regional Offices category for IQ Slough Animated Books.
For the first time the awards were 3D printed and sponsored by Hobs Studio. Hobs used the latest cutting edge technology to 3D print the awards in clear resin on their state of the art Stereolithography machine. As this is the largest 3D printer on the market, all 12 awards could be 3D printed simultaneously and produced in a matter of hours.
Congratulations to all the winners!
Property Marketing Awards 2014 winners
Best Marketing Campaign: London Offices
Identity for Principal Place
Best Marketing Campaign: Regional Offices
Siren Design for IQ Slough Animated Books
Best Marketing Campaign: Retail and Leisure
dn&co for No 1 Regent Street
Best Marketing Campaign: Industrial and Logistics
J2 for SEGRO Virtual Agents’ Breakfast
Best Research or Annual Report
Savills for In Numbers
Best Marketing Campaign: Residential New Build
Citu for Little Kelham
Best Marketing Campaign: Residential Regeneration
Bellway Homes Thames Gateway for Pembury Circus
Best Marketing Campaign: Residential International
Redleaf Polhill for Palazzo Molin
Bostock and Pollitt for The Zig Zag Building
Best Corporate Marketing Campaign
JLL for The New Performance of Property
In House Marketing Team of the Year
Citu for Little Kelham